Rusutsu Resort and Rusutsu Resort Tech Inc. have officially launched their jointly developed mobile application, “RUSUTSU WALLET (App name: Rusutsu App)”.

This application is a digital wallet–style app that allows users to purchase and manage ski lift tickets, activities, and experiential content directly on their smartphones. With just one device, guests can access a wide range of resort services, helping to reduce congestion and minimize stress during their stay, thereby significantly enhancing the overall resort experience. Looking ahead, the app is designed to evolve into a seamless “digital hub of the resort,” integrating diverse on-site services through phased functional expansion.

Rusutsu App

Services Launching This Winter (Pilot Program)

①App-Exclusive Lift Tickets with Special Benefits
As an app-only benefit, a special lift ticket is available that includes an additional 5 hours on top of the standard 25 hour ticket.

② Digital Lottery with Luxury Prizes
A new initiative designed to add excitement to guests’ stays. This 500 JPY digital lottery can be played once per day and guarantees a prize every time.

③ Digital Stamp Rally Across Resort Shops
An activity where guests collect digital stamps by visiting shops and locations throughout the resort. Completing the rally earns an original Rusutsu sticker.

How to Use

This service is available on smartphones only. It cannot be used on a PC. For detailed instructions, please see the guide below.

User Manual

Frequently Asked Questions

Recommended Environment：For iPhone users: Safari, For Android users: Google Chrome. (This service is available in Japanese only. We kindly ask you to use your smartphoneʼs translation feature.)

Future Development: Expanding App-Based Services

RUSUTSU WALLET(Rusutsu App) goes beyond digital ticket sales, with a vision to integrate activities, shops, experiences, dining, and other resort services into a single platform—connecting the entire resort as a unified digital hub.

Planned enhancements include:
・Full cashless payment across the resort
・Introduction of a points and membership program
・Digital integration with events and promotional campaigns
・Advanced, personalized service recommendations based on guest profiles

By delivering value before, during, and after each visit, the app aims to create resort experiences that inspire repeat visits.

Advanced Initiatives: Digitizing Exclusive Rights and Privileges

RUSUTSU WALLET will evolve into a system that digitally delivers exclusive value, including priority access to popular activities, advance notifications, and app-only special privilege plans.　Even high-season priority allotments will be managed through the app, ensuring benefits reach the guests who need them most.
Personalization will be further enhanced to provide optimized experiences for different guest segments, such as family travelers, advanced skiers, long-stay guests, and international visitors with multilingual benefits.
The app will also deliver exclusive offers and priority information before and after stays, creating a sense of connection to Rusutsu even when guests are away. Through seasonal events and personalized communications, the resort aims to realize a continuous, long-term resort relationship that naturally extends into everyday life.

Community Building: Creating New Connections Between the Resort and Guests

RUSUTSU WALLET will also serve as a community platform, connecting the resort with guests, local businesses, and repeat visitors. Through digital technology, it will foster a system where everyone connected to Rusutsu remains naturally engaged—before, during, and after each stay.
Through collaborations with local partners, seasonal events, and loyalty initiatives for returning guests, relationships will evolve from “users” to active participants and community members.
By delivering information aligned with individual interests and behaviors, experiences will shift from one-time visits to ongoing participation. In the future, engagement-based benefits, integration with local initiatives, and access to exclusive content will help create a sustainable cycle of connection—nurturing a strong and lasting fan community.

Advancing Resort DX

RUSUTSU WALLET is more than a convenient app—it is the core driver of resort DX, redefining the entire stay experience. By optimizing guest flow, dispersing congestion, enabling personalization, and digitally managing exclusive privileges within a single platform, it creates a value-circulating resort experience.
Looking ahead, Rusutsu Resort also envisions collaboration with regional partners and serving as a model case for tourism DX, aiming to build a broader digital ecosystem for the region. Future development may extend into the RWA(Real World Assets) domain, digitally circulating diverse resort values such as privileges, usage rights, and real estate–related information.
Through these initiatives, Rusutsu Resort seeks to establish itself as a leading pioneer of digital resorts in Japan, setting new industry standards.

Comment from Hisatake Kamori President, Kamori Kanko Co., Ltd.

“For many years, Kamori Kanko has been committed to creating the highest possible experience value at Rusutsu Resort. This digital wallet project represents the next stage of that philosophy. By leveraging digital technology, we aim not only to enhance guest convenience, but also to elevate the overall value of the resort. Together with the local community, we will continue to advance the development of an even more attractive resort.”